FIFA WORLD CUP 2026: Ambush Marketing, IP Protection, and Advertising Do’s and Don’ts
Carlos Eduardo Neves de Carvalho Unfair Competition Committee – Advertising & Marketing Task Force – Carsten Menebröcker (leader) Subgroup: Ambush Marketing: Carlos Eduardo Neves de Carvalho (leader), Marilyn Kelly, and Tjibbe Fokkens. FIFA World Cup 2026™: Ambush Marketing, Intellectual Property Protection, and Advertising Do’s and Don’ts In recent years, major